Eleva's Approach to User-Centric SEO: Addressing Search Intent

In 2025, SEO is shifting from keyword-focused optimization to user-focused optimization, emphasizing the importance of addressing user intent and answering granular questions4. Eleva's SEO strategy involves understanding search intent to provide valuable content that meets user needs.

Understanding Search Intent

• Informational Intent: Focus on providing detailed information and insights to users seeking knowledge2.

• Navigational Intent: Ensure your content helps users find specific websites or pages they are looking for2.

• Transactional Intent: Optimize for keywords that indicate users are ready to make a purchase or take action2.

Conclusion

Eleva's user-centric approach to SEO ensures that businesses can create content that resonates with users, leading to higher engagement and better search engine rankings.